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Growth in the Sri Lankan layer industry has been more or less static for the last 10 years and egg consumption levels in Sri Lanka are low compared to other countries. On the other hand the Sri Lankan broiler industry has achieved consistent growth, mainly due to suppliers in that industry having a clear understanding of the market needs. Modern chicken processing and packaging, cold storage and island wide distribution have provided the required customer confidence. The housewife is able to confidently buy a branded chicken product and as a result chicken consumption in Sri Lanka has grown.
Not so in the case of eggs! In general, Sri Lankan eggs are sold under unhygienic conditions. Few standards for packaging, date marking or branding has happened, and customer confidence in eggs has remained low. We believe this is the primary reason for the lack of growth in the layer industry and low levels of egg consumption in the country.
Switz Lanka Pvt. Ltd. was formed with the intention of addressing exactly this shortfall in the layer market. We hope that Happy Hen eggs will give Sri Lankan consumers the opportunity to enjoy a brand of egg that stands for good quality and good farming practices. In this way, we hope that we can influence in a positive way the production, marketing and distribution practices for eggs in Sri Lanka.
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